The 'Wake Up Strange' video was directed by Maxim Kelly, "it's an 80s Hollywood Rags to Riches story - a filmmaker's script gets destroyed by the commercial demands of the era. The song has this perfect fever dream quality that let us lean into absurdity. Usually as a director you're navigating a brief with certain choices set out, but with this video we've had genuine creative freedom. The band, management and label have been very supportive and given us the trust to be ambitious, which we feel