Leaders who invest in strengthening their decision making muscles not only perform better themselves, but they also unlock ...

As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

Values-based decision making differs substantially from more traditional, top-down models of decision making in that everyone in an organization has a part to play in establishing and maintaining the ...

Making decisions for your small business might seem to require wisdom beyond your capabilities. However, if you are methodical about your decision-making process, there is a better chance that your ...

The Markkula Center’s Ethical Decision-Making Framework is a tool designed to 1) help users see and identify a broader set of ethical issues than they would have without it, and 2) guide users through ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done impulsively or ...

This document is designed as an introduction to thinking ethically. Read more about what the framework can (and cannot) do. We all have an image of our better selves—of how we are when we act ...