We’ve been hearing the death knell for acculturation for the past several years now in the Hispanic marketing world. A large percentage of Fortune 1000 companies, however, still use acculturation as a ...

Hispanic marketing started out in the 1960s as an industry built around language — Spanish language media and advertising to reach recent immigrants to the United States. During the late 1980s, the ...

In the world of social and cultural psychology, John W. Berry needs no introduction. The very field of acculturation owes a great deal to him and his four-fold model of acculturation strategies. 1-3 ...

Research on Black family life has been subjected to intense criticism in the past several years, and a new approach has begun to emerge. The older approach is traced to the acculturation model, which ...

In the US, full service agency MRSI (Marketing Research Services Inc.) has introduced a new Hispanic 'acculturation' model, which it says provides better insights on the Hispanic consumer, their ...

Ergamenes, Aktisanes, and the modern discovery of Hellenizing art in Meroe -- Reception without understanding? -- An elusive model: images of Egypt's multicultural identity in the Ptolemaic and Roman ...