Forbes contributors publish independent expert analyses and insights. Kathy Caprino, M.A. covers careers, leadership and personal growth. In his new book out this month, This Is Strategy: Make Better ...

Strategy matters. Far too many businesses I have encountered rely too much on tactics, ungrounded by a comprehensive strategy, to try to accomplish their business goals with futility. What makes ...

What’s your company’s value proposition? To many people, strategy is a total mystery. But Harvard Business School professor Felix Oberholzer-Gee says strategy doesn’t have to be complicated if you ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...