Bluevine reports 24 essential financial KPIs for small businesses to track, focusing on profitability, liquidity, and ...

If you'd like to incentivize your team, you may consider introducing key performance indicator-based bonuses as part of your ...

I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...

Once a metric is used as a goal for performance, people may change their behavior to optimize for the metric itself — which ...

Selling is a numbers game, and all sales organizations keep track of certain sets of numbers. It is easy to obsess over the obvious numbers like monthly or quarterly revenue or close rates.

Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure ...

Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and proves real business growth.

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, ...

To ensure they are successfully driving operations toward meeting their company’s strategic goals, all business leaders need to look carefully at a variety of key performance indicators. While the ...

Reports on metrics -- the measurements used to assess some aspect of a company's performance -- are worthless if managers cannot turn the data into results. Key performance indicators, or KPIs, give ...